In his talks, Simon, the originator of Wardley Maps, takes the audience on a journey through the realm of strategic planning in the modern business landscape. This talk unveils the powerful utility of Wardley Maps in identifying and targeting strategic objectives, akin to finding treasure in the complex world of business. Simon Wardley is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, twice voted in the top 50 most influential people in the UK IT industry, and a regular conference speaker. As a geneticist with a love of mathematics and a fascination with economics, Simon has always found himself dealing with complex systems, whether it’s in behavioral patterns, environmental risks of chemical pollution, developing novel computer systems, or managing companies.